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White labeling is set at the Portfolio level. It only changes what residents see for the properties in that portfolio.
Want residents to see the name of the community they live in, instead of your company’s name or Latchel’s? Turn on white labeling for a portfolio, and the resident-facing screens and messages below show the community name. Residents get an experience that matches the place they call home.
In other words:Turn on white labeling for a portfolio, and residents there see the community name instead of property manager or Latchel branding.

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What This Feature Does

When white labeling is on for a portfolio, the community name replaces property manager and Latchel branding on:
  • The resident dashboard
  • On-call alert public pages
  • On-call notifications, by email and SMS

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How to Turn On White Labeling for a Portfolio

Open the portfolio.

Click Places, select Portfolios, and open the portfolio you want to white label. Need a refresher? See our guide below.

Managing Your Portfolios

Organize properties into portfolios and streamline team or notification settings by group.

Turn on white labeling.

In the portfolio’s Portal Settings, turn on White Label, then save your changes.
Portfolio Whitelabel

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Things to Remember

Work order messages to residents can still mention your company or Latchel. White labeling doesn’t cover those messages yet.

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Frequently Asked Questions

No. White labeling only applies to the portfolio where you turn it on.
For now, yes. Work order messages can still mention your company or Latchel.
Need to customize your portal settings even more? Check out the guide below!

Configuring Portal Settings

Manage settings that customize your team’s experience in the Latchel portal.
Last modified on November 2, 2026